Offline Channel
Offline Product Supply
Through product supply to DAISO, DARKNESS secured consumer touchpoints in lifestyle retail channels.
Product Supply to DAISO
Distribution & Clients
Distribution Channels
and Major Clients
DARKNESS is expanding product touchpoints through offline, OEM, brand store, domestic agency, and online channels.
Channel Portfolio
A Diversified Distribution Network
Expanding Customer Touchpoints in Korea and Abroad
We continue product supply and brand operations according to the characteristics of each channel, from beauty tool distribution channels and beauty brand OEM to online malls and regional agencies.
Channel Map
From product supply to brand store placement, we have built a distribution base tailored to each market.
Starting with product supply to DAISO, DARKNESS has collaborated with major beauty channels such as TONYMOLY, OLIVE YOUNG, and too cool for school. We are also expanding consumer touchpoints through GS Retail Supermarket, OFF BEAUTY store placement, Coupang Rocket Delivery, and major online mall sales channels.
Excel Based Map
Sales Channel · Year · Client · Notes
Offline
2010
Product supply to DAISO
OEM
2014-2018
TONYMOLY · OLIVE YOUNG · too cool for school
Other OEM
Ongoing
ARITAUM · BEAUTE · VOV · HOLIKA HOLIKA
Brand Store
2017-2026
GS Retail Supermarket · OFF BEAUTY
Domestic Agencies
Attached
Domestic agency network
Online
2018
Coupang Rocket Delivery · Naver · Gmarket · 11st · Auction · LOTTE ON · TMON
Sales Channels
Key Channel History
Key details are organized based on the channel categories and yearly history from the attached materials.
OEM Supply
Beauty Brand OEM
DARKNESS has built a record of product supply partnerships with TONYMOLY, OLIVE YOUNG, too cool for school, and other major beauty brands.
Beauty Brand Partnership
Brand Store
Brand Store Placement
DARKNESS expanded brand sales channels through GS Retail Supermarket and OFF BEAUTY store placement.
Brand Store Channels
Dealer Network
Domestic Agencies
With more than 30 agencies, DARKNESS operates regional supply bases and maintains a stable distribution network.
Regional Agencies
Online Commerce
Online Commerce
DARKNESS meets customers on major online malls including Coupang Rocket Delivery, Naver, Gmarket, 11st, Auction, LOTTE ON, and TMON.
Major Online Malls
Major Clients
Major Clients and Sales Channels
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Offline · Brand Store Placement
These partners have helped expand consumer touchpoints through beauty tool distribution and brand store channels.
DAISODAISO
GS Retail SupermarketGS Retail
OFF BEAUTYBrand Store
OEM · Beauty Brands
These are major beauty brands with a history of product supply and OEM partnerships.
TONYMOLYBeauty Brand
OLIVE YOUNGHealth & Beauty
too cool for schoolBeauty Brand
ARITAUMBeauty Channel
BEAUTEBeauty Channel
VOVBeauty Brand
HOLIKA HOLIKABeauty Brand
Online Sales Channels
DARKNESS operates online customer touchpoints through Rocket Delivery, major open markets, and online shopping malls.
Coupang Rocket DeliveryCoupang Rocket Delivery
NaverNaver
GmarketMarketplace
11stMarketplace
AuctionMarketplace
LOTTE ONMarketplace
TMONMarketplace